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BEGIN:VEVENT
CREATED:20250715T140400Z
LAST-MODIFIED:20250715T140400Z
DTSTAMP:20260615T232753Z
UID:1781555273@tuc.gr
SUMMARY:Παρουσίαση μεταπτυχιακής εργασίας κ.
  ΜΑΥΡΕΑ ΑΝΝΑΣ, Σχολή ΜΠΔ
LOCATION:
DESCRIPTION:https://www.tuc.gr/el/to-polytechnei
 o/ilektronikes-ypiresies/imerologio/
 imerologio-ekdiloseon-1?tx_tucevents
 2_tuceventsdisplay%5Baction%5D=show&
 tx_tucevents2_tuceventsdisplay%5Bcon
 troller%5D=Event&tx_tucevents2_tucev
 entsdisplay%5Bevent%5D=7946&cHash=06
 14ebe27944d54fa8d0887078e078df\nΠΟΛΥ
 ΤΕΧΝΕΙΟ ΚΡΗΤΗΣ\n Σχολή Μηχανικών Παρ
 αγωγής και Διοίκησης\n Πρόγραμμα Μετ
 απτυχιακών Σπουδών\n Διοίκηση της Τε
 χνολογίας και της Καινοτομίας\n  \n 
 ΠΑΡΟΥΣΙΑΣΗ ΜΕΤΑΠΤΥΧΙΑΚΗΣ ΕΡΓΑΣΙΑΣ\n 
 Πέμπτη, 17 Ιουλίου 2025, 10:00\n htt
 ps://tuc-gr.zoom.us/j/84376874961?pw
 d=WTVEY1RZQzhST0lUcDNuR1U5T1M1dz09\n
  Ονοματεπώνυμο: ΜΑΥΡΕΑ ΑΝΝΑ\n Θέμα:\
 n Title: The Green Engine of Growth:
  Unraveling the impact of ESG, green
  marketing, R&D investments and 
 sustainable innovation on business e
 xpansion\n Εξεταστική Επιτροπή\n \n 
 \nΤΣΑΦΑΡΑΚΗΣ ΣΤΕΛΙΟΣ, Αναπληρωτής Κα
 θηγητής (επιβλέπων)\n \nΖΕΡΒΟΥΔΑΚΗΣ 
 ΚΩΝΣΤΑΝΤΙΝΟΣ, Διδάκτωρ\n \nΖΟΠΟΥΝΙΔΗ
 Σ ΚΩΝΣΤΑΝΤΙΝΟΣ, Καθηγητής\n \n Περίλ
 ηψη\n The pursuit of sustainable dev
 elopment has become an integral part
  of contemporary business strategies
 , as organizations recognize the imp
 ortance of environmental, social, an
 d governance (ESG) practices in fost
 ering long-term growth. This master 
 thesis aims to unravel the impact of
  ESG, green marketing, research, and
  development (R&D) investments, 
 and sustainable innovation on busine
 ss expansion. By exploring the inter
 play between these key factors, this
  study seeks to provide valuable ins
 ights into how organizations can lev
 erage sustainable practices to drive
  their growth and competitiveness in
  the market. The research methodolog
 y employed in this study includes a 
 quantitative analysis. A questionnai
 re survey will be administered to a 
 diverse sample of companies operatin
 g in various industries, ranging fro
 m small enterprises to large multina
 tional corporations. The questionnai
 re will focus on gathering data rela
 ted to the implementation of ESG pra
 ctices, the adoption of green market
 ing strategies, the allocation of R&
 amp;D investments towards sustainabi
 lity initiatives, and the impact of 
 sustainable innovation on business e
 xpansion. The data collected through
  the questionnaire will be analyzed 
 using statistical techniques to exam
 ine the relationships between ESG, g
 reen marketing, R&D investments,
  sustainable innovation, and busines
 s expansion. The findings of this re
 search have the potential to contrib
 ute significantly to the existing bo
 dy of knowledge on sustainable busin
 ess practices. The results will shed
  light on the extent to which ESG pr
 actices, green marketing strategies,
  R&D investments, and sustainabl
 e innovation positively influence bu
 siness expansion. Moreover, the stud
 y will identify specific drivers and
  barriers that organizations encount
 er when implementing sustainable pra
 ctices, offering valuable recommenda
 tions for enhancing their effectiven
 ess and impact on growth.\n
STATUS:CONFIRMED
ORGANIZER;RSVP=FALSE;CN=TUC;CUTYPE=TUC:mailto:webmaster@tuc.gr
DTSTART:20250717T100000
DTEND:20250717T110000
TRANSP:OPAQUE
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